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Flight Campaign Management

Singapore Airlines Campaign

Social Media

Paid Facebook Advertisement

- $1,000 budget

- 86,556 users reached

- 157,371 user impressions

- 1.82 frequency

- 1,747 link clicks

- Targeting to 25-65+, living in Australia, and interested in international travel in Asia

Organic Facebook Post

- 21,614 users reached

- 178 reactions, comments & shares

- 377 post clicks

- Second-highest reach post in Jan 2018

 

Organic Instagram Post

- 3,979 impressions

- 179 Likes & Comments

- 3,309 users reached

- Highest performing post in Jan 2018

Email Marketing

Online EDM - all email list subscribers

- 2 total emails

- 68,080 opens

- 4,334 clicks on ad

 

Agent EDM - Associate/Branded agents

- 2 total emails

- 43,816 opens

Landing Page & Flight Loading

- 1,652 page views
- Average 1:45 minutes spent on page

- 80% bounce rate

- 50 Economy and Business Return flight deals 

Other Projects

Sourcing UGC Content

It is known in Marketing circles that User Generated content performs better than stock content online. 

 

For this project, I led a push on posting more User Generated Content on our Social Media Channels.

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This also involved finding influencers and suppliers on social media to share their media

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  • Created a form using JotForm for people to submit their media examples for us to use

    • This eliminated the need for the company to reach out to use media​ - the media is coming to us

  • Found more travel instagrammers/bloggers to follow and use their media

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